IRREGULAR CHOICE



NEW RANGE LAUNCH PARTY


IRREGULAR CHOICE – NEW RANGE LAUNCH

Irregular choice launch Party

THE IRREGULAR CHOICE PRODUCT LAUNCH PARTY!

We couldn’t have been happier when our all time favourite shoe brand Irregular Choice
called us up to chat about their upcoming product launch

Tips for the best product launch ever!

For the best product launch party ever, the first and absolute necessity is: – have the best product ever! If you’re a shoe fanatic then you’ll be well aware of Irregular Choice’s gorgeously outrageous styles and flamboyant shop interiors. (If not then check out their Insta feed!) Which self respecting style Queen hasn’t stopped in front of the window of one of their stores and dreamed up the perfect outfit for THAT pair of shoes? So, we couldn’t have been happier when our all time favourite shoe brand Irregular Choice called us up to chat about their upcoming product launch.

Irregular Choice’s International brand marketing manager contacted us after being glittered at one of our events the previous Summer. She loved our look and energy, and thought we would be the perfect addition to support the launch of Irregular Choice’s new collaboration with Disney. The launch party was to be in the flagship Carnaby Street store, and the idea was simply to create a fun, immersive shopping event which combined brand styling with entertainment, and connected with the typical customer style.

Our Glitter Boutique was placed on the ground floor along with a DJ, so guests could pimp their style as soon as they entered the shop, which really encouraged the party mood. As our equipment is adaptable to smaller spaces, we could fit in perfectly without blocking the display stands. Upstairs, our colour changing candy floss machine served light up candy floss treats by the new products display, and as always our talented and friendly Candy Queens joined in the fun with guests.

In this case, our client knew exactly what they wanted, but we are also very happy to share our knowledge of what may work best with your brand, guest demographic or venue/location. If you want to discuss our current options, or to create something unique just for your event we’re happy to chat!

 

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